The American firm that manufactures chewing gum, candy, and collectibles, The Topps Company Inc., has announced the launch of the 2021 Topps MLB Inception NFT collection. Furthermore, Topps is now leveraging the Avalanche blockchain for NFTs after the company was using the Wax blockchain for projects like the Garbage Pail Kids and Godzilla series.
Topps Launches MLB Inception NFT Series via the Avalanche Network
On Tuesday, Topps revealed the firm’s 2021 Topps MLB Inception NFT Collection, a non-fungible token collection of cards released in conjunction with Major League Baseball and MLB Players, Inc.
Topps web portal, called Toppsnfts.com, will host the new series of NFT baseball cards this September and the NFTs will be minted on the Avalanche (AVAX) blockchain. The avalanche token has seen massive gains in recent times, capturing 126.6% in two weeks and 223% during the last month.
The latest Topps’ MLB Inception NFT series is based on the physical card series the company has released in the past. Topps says the cards will feature “iconic Topps card designs, motion animations, facsimile signatures and digital relic content that showcases MLB rookies, emerging stars, veteran mainstays and more.”
Topps to End Relationship With MLB in 2025, Bazooka and Bundesliga NFTs
This isn’t Topps’ first time releasing MLB NFTs, as the company launched MLB cards on the Wax Blockchain, alongside numerous other brands like Godzilla, and Garbage Pail Kids (GPK) cards. Furthermore, the first MLB series Topps released with Wax was published in April and called the “2021 Series 1 Baseball Card Collection.”
The press release announcing the new Inception series indicates that the choice to use Avalanche is due to the blockchain’s claimed benefits like being “fast, low cost, and eco-friendly.”
“The site removes the need for special wallets or token apps and provides a single location to buy, sell and explore officially licensed Topps NFT collections,” Topps detailed. Evan Kaplan, managing director of MLB Players, Inc., said the Inception NFT release is a historical milestone. “This Topps NFT product comes at a time when so many talented young players are emerging in baseball and provides collectors with a new way to connect with them as their careers take shape,” Kaplan remarked. The MLB Players, Inc. director added:
This is an opportunity for fans to own a piece of collectible baseball history.
While Wax.io won’t be producing Topps MLB cards, the company still has well-known partners like Robotech, Atari, Funko, Capcom, Street Fighter, and Bratz. Moreover, MLB is ending its relationship with Topps after 74 years of working with the firm. MLB has disclosed that it will partner with sports apparel maker Fanatics in 2026 and the company will produce MLB trading cards going forward. Topps is also releasing Bazooka bubble gum-brand NFTs and non-fungible token collectibles for Bundesliga.
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